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The paper is a marketing analysis based on the example of Arnie Morton’s steakhouse. Particularly, the marketing environment, including the analysis of the company’s consumers and competitors, and the marketing mixing are analyzed. Finally, the companies perspectives are taken into consideration and positive and negative aspects of the company’s marketing is briefly analyzed. Processes that are now observed in the contemporary economy differ significantly from what happened even a few decades ago. The 20th century became a very important period in which the main preferences and interests of customers changed in favor of such industries as entertainment and food industry. It means that material interests are quite important society and investments in such industries may be very perspective. Arnie Morton’s steakhouse may be a good example that serves as a strong argument for the statement mentioned above. Taking into consideration these facts, this paper would be focused on the Arnie Morton’s steakhouse, particularly on its marketing environment and mix as well as the company’s perspectives would be discussed. The Marketing Environment At the beginning of the paper, it is necessary to analyze the marketing environment the company is in. But it is impossible to understand the current situation and position of Morton’s steakhouse if there is no information about its history and first steps in serious business. By the way, a historical background of Arnie Morton’s steakhouse is particularly interesting because its founder and chief to a certain extent managed to foresee the prospects of his company and industry at large. So, it is worthy to underline that the development of Morton’s of Chicago into one of the largest company, operating in the US restaurant business and having a great food-dining concept, may be traced back to a collage paper written more than three decades ago. At that time, one of those who would play a prominent role in the development and progress of Arnie Morton’s steakhouse, Allen J. Bernstein, being a junior marketing major at the University of Miami, was so eager in the restaurant business and particularly in branding that he decided to write a term paper on this topic. Quite remarkable fact is that he used a nearby Miami-based Burger King Corporation as the basis for his research. What is more interesting it is the conclusion that he made, namely he wrote: “I became fascinated with two things. One: the concept of what franchising was and two: the future of the leisure time industries, of which obviously eating out is a very significant one.” (Peters 2001:74). At this respect, the future chief of the company shows a great talent and intuition in ability to foresee prospects of the market development and demand. Actually, he turned to be a person that once being repossessed by some brilliant idea would attempt to make it true and probably due to it Morton’s is nowadays one of the largest companies in its segment of the market and continues to be quite a significant player and provide an ongoing international growth of its 61 unit. Generally speaking, Arnie Morton’s steakhouse was found in the late 1960s by Arnie Morton and Klaus Fritsch. They opened their first steakhouse in Chicago and since that time on the company has been developing quite dynamically. However, an unprecedented, rapid growth has been basically observed during the ‘epoch of Bernstein’ who came to the company, or more precisely acquired Morton’s steakhouse in 1989. Exactly this year, Allen J. Bernstein acquired eight of nine Morton’s that existed at that time. Bernstein, being a chairman, president and chief executive of New Hyde Park New York – based Morton’s Restaurant Group Inc., and soon he has opened 53 additional Morton’s, including seven international units. It was really a significant enlargement that made the company much more powerful than it has ever been before. Naturally, such an enlargement could not prevent the company from becoming a leading company in its segment of American market and what is also very important is the fact that the strategic step has been done practically immediately when seven international units of Morton’s steakhouse were acquired. This acquisition symbolized the intention of the company administration to broaden national market and become an international company. Naturally, it was a very perspective decision because in 1990s the world economy was characterized by the overwhelming process of globalization. At this period of time the world economy really became open and opportunities for businesses became practically unlimited geographically with rare exceptions. In such a situation Arnie Morton’s steakhouse could not remain limited by national borders of the US and attempted to enlarge its business. However, the general trend of the world economy is obvious not the only reason why the company has started business on the international level. One of the very important reasons was the intention to become a leader of the market in spite of all rivals Morton’s had to compete with. Among its most powerful and strong competitors may be named Bertolini’s that worked quite successfully but mainly in the national market. For instance, in 1999 it possessed twelve Bertolini’s in ten American cities. Though this company is characterized by a traditional Italian style and some times it is called an authentic Italian trattoria. But, anyway, it is obvious that the company itself and its leadership in the market is not sufficient and, furthermore, is impossible without customers. It is necessary to say that customers are the primary concern of Arnie Morton’s steakhouse management. The company is characterized by a high respect to its clientele and it is seen in strategic postulates proclaimed by the chief of the company. In order to explain what attitude to clients should prevail in Arnie Morton’s steakhouse it would be enough to quote Allen J. Bernstein who estimated that “my credo is if you’re an Alabama rubber band salesman and you stop in Atlanta for the first time, our people better treat that person as the most important person in the world.” Moreover, “they better be treated as if they were Mel Gibson, Sharon Stone, or former President Bush. Then, if you’re, in fact, really dear and near to the company, somebody of a prominent status, then we elevate you to a deity status.” (Peters 2001:80). So, judging from this the attitude to clients are very respectful and it seems that the company cares about clients at first turn, however, the company also demands a corresponding payment for such attitude but it will be discussed in the next chapter of the paper. college essays Custom Essays research papers real pnis enlargement male penile enlargement enlagement erection penis pill vimax herbal penis elargement free pennis enlargement tip penile enlargment program real penis enlarement home penis elargement

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"Masturbation ... is not approved of the Lord nor this church, regardless of what may be said by those whose 'norms' are lower", President Kimball of the Church of Jesus Christ of Latter-Day Saints (1981) "Every sperm is sacred. Every sperm is great. If a sperm is wasted, God gets quite irate." Monty Python's The Meaning of Life. A quote often used by various churches in an effort to contain illicit acts amongst its people. Every sermon on masturbation would quote it, atleast all the sermons I have heard. Under the circumstances, is it difficult to imagine masturbation as one of the biggest taboos in our society? Even today? Scientific education has done a little to change it. Does that mean men and women don't masturbate? Certainly not. 99% of men and 70% of women masturbate according to various studies. The problem lies in the acceptance of the fact that you masturbate. Let me tell you a story... a story about you. One night you were sitting alone in your appartment eating pizza. You decided to check out some new sites on the net while you eat. So you log on to your ISP and start surfing. Inadverantely, you come across some piece of pornography(yes, the net is quite full of it!) Looking at those erotic (and often downright nasty photos) you feel a tingling between your legs. One thing leads to another and you end up spoiling your underpants. Now let me tell you another story. One night you were sitting alone in a bar drinking beer. And then a most gorgeous person enters the bar. The person that causes tingling between your legs just looking at him or her. You decide that you can't let go of this oppurtunity to get to know this wonderful creation of god. So you move towards this person and start small talk. One thing leads to another and you end up in your appartment. Whether you are a woman or a man, the next morning you wouldn't be jumping with joy in the first case. When you go out in the evening to meet your friends, you would not tell them about the hot site you found and how you jerked off to it. Nevertheless, in the second case, you would be telling anyone who cared to listen how you had the most wonderful experience of your life last night. Why? Well, maybe because self pleasure is, well, nothing special. You can do it anytime you want. Ofcourse seducing the person of your dreams is quite an accomplishment. No wonder you need an audience. But what if you have a friend like me. A friend who is crazy enough to ask you did you wank off yesterday night? Was it good? What would you do then? Would you tell your friend about the hot site and your experience? Would you simply say, "Yeah! It was great! What about you?" Or would you pretend nothing had happened and lie... something like you were somewhere else yesterday night, or maybe lead your friend to believe you got lucky with someone? I am guessing you would do the latter. Most certainly you won't acknowledge the act of masturbation. Rather you would evade the question and change the topic. And when your friend tells you about a hot conquest the same night, you would wish you had a bowl of water in which you could drown. Shame and guilt would come over you and you would change the topic in double quick time. Are you crazy? Noway! You are just one of the majority. And quite a majority at that! Way more majority that what George Bush had in the last elections! The reason - social conditioning! You are just like the boy who ran out of the cinema hall that was screening an adult film (mind you, he had no business of being there in the first place! But all the cinemas care about is the sale of their tickets!) Later in the day, the friend who had been at the movies with him, caught up with him and asked, "Why in the hell's name did you run out?" The boy answered, "My mom said that if I watched a woman getting naked I would turn to stone. And damn you Harry, a part of me was already turning into stone!" Unluckily, the social conditioning is wrong. It is as wrong as the social condition in 18-19th century India, where widows were forced to burn alive with their husbands. As wrong as the church was in burning Galileo for implying the Earth was not the centre of the universe. Lily Tomlin put it best, "We have reasons to believe that man first walked upright to free his hands for masturbation!" If god didn't want us to masturbate, maybe we would still be walking like dogs and horses! The social conditioning is a result of numerous myths, lies and scams perperated by numerous individuals for personal benefit. Unfortunately, this conditioning is like a hard nut, very tough to crack. However, with effort and chanelising your energies, you can break it. Remember, the nuts that crack the hardest, are often the ones that taste the best! You must be wondering, how the hell does it matter if you feel guilty about masturbation. Why should you spend time breaking this casing? Certain psychologists believe that guilt conscious, whether sexual guilt or in any other form, is the most destructive element for your mental health. Others believe it is one of the most destructive. But the greatest effect of guilt conscious in my experience has been a lack of confidence in self. Now you are an intelligent reader. I don't need to explain you the importance of self confidence. Be it your career, relationships or any other aspect of life, lack of confidence can bring your downfall. Now I am not implying that should you start to feel more comfortable about masturbation, you would succeed in all aspects of life. But it would be a nice step to take. An useless guilt that should, and can be eradicated from your mind. Remember, an ocean is made of small droplets of water. Get rid of a drop at a time and in due time, the ocean would be empty! Ofcourse it would take several millenia! Luckily, you don't have an ocean full of guily! Just some naggings here and there! The first step towards eradication of this guilt is knowledge. There are thousands of myths around masturbation. Most of them perperated by religion, unfortunately. But some perperated by scam runners. Lets take a look at the most important ones. 1. Masturbation is against the will of god. Bullshit. At one point the church considered anyone who was overtly passionate to his wife an adultrater. Follow that teaching and your wife would be committing adultery! Several clergymen have gone on record to say that not only the church's teachings about sexuality were unrelated to the scriptures, but that they caused more harm than good amongst people. Besides, nowhere in the religious teachings of any major religions is masturbation considered wrong. 2. Masturbation will cause impotency. Most males and even some females seem to think so. Wrong again. Lets tackle the males first. It is understandable that seeing their sperm flow out of their body, they think it may end sometime. Well, it will end one day... maybe when you are 100 years old. But until then don't worry. Your sperm bank is quite unlike Standard Chartered. You have unlimited credit here! Sperm is a completely renewable resource, renewable on an hourly basis! For women, well, there is no basis in the theory. Probably perperated by old ladies who never had an orgasm in their entire life! 3. Masturbation causes acnes, hair loss, skin diseases. This one is my favorite. Mainly because it is one of the better scams of all times! Your social conditioning would have you believe that masturbation is bad for your health. But bad how? No one would give you a satisfying answer! Now some scam artists saw this as an good oppurtunity to sell their products like hair growth lotions, etc. Since most people start masturbating during their teens, (the times of acne and other skin problems), they would have you believe that this is caused by masturbation! Unluckily for them, this is as untrue as the sun rising from the west! Masturbation has no physical side effects! 4. Masturbating will make you thin and skinny! Then there would be no need for diet pills and fitness regimes my friend! And most certainly 70% of USA wouldn't be overweight! 5. Only Kids masturbate! Why would you say that? I wonder! Well quite untrue, most adults masturbate... yup even after marriage! 6. Masturbation is for males. And it is for 70% of the women too. Thats right, two thirds of all females masturbate! 7. Only losers masturbate! Another of my favorites. Just goes to show just how much of a taboo is masturbation! First thing, 99% of males and 70% of females have masturbated atleast once in their lives. Now that is a hell of a lot of losers don't you think! Nothing more that I can add really... this is really the epitome of insecurity amongst people regarding self pleasure. 8. Masturbation is for homosexuals. Wow. Where did that one originate! Someone must make a etymology of these myths, would make for an interesting read! Just as untrue as all these myths, masturbation and homosexuality have nothing in common. Some people masturbate to their fantasies of opposite sex, others to their fantasies of same sex. Thats it. 9. Masturbation will make you blind! Others claim that masturbation is bad for your eyesights. However, their claims are unsupported by facts and medical advice. I suggest you talk to your general physician and he will explain you what a load of bull this is. 10. Masturbation changes the shape of your penis Well, it does make it rock hard. But believe me, once you orgasm, the hardness is gone! So no. Masturbation has absolutely no effect on how your penis looks. There are loads more of these myths circulating around the world. If you have a query about masturbation, ask me, I would happily lay your fears to rest. My email is advice@pornographytimes.com Now lets move on in an attempt to get rid of your guilt. Clearly, all the reasons that made masturbation such a taboo are baseless. So why should you feel guilty about something that is normal and actually healthy? Healthy? Yes that too! This January, I recieved an email from a woman who had some major problems in her marriage. Due to her career and that of her husband, their sexual life was inexistant. Both held jobs in big MNCs and were frequently out of town. Sometimes, they would see each other once a month! Nevertheless, they were very much in love. Her problem was, that inspite of all their love, they were getting into petty fights with each other. The woman was even experiencing problems during work, getting angry for no apparent reasons, shouting on her team. Her temperament was a creation of the stress caused by extensive work and lack of pleasurable activities. Add to that sexual frustration. My advice to her was twofold. First, I told her that she would have to slow down, and so should her husband. They must make time for their hobbies, maybe try and get in some physical exercise when they could. Most certainly, they needed to see more of each other. They should onsider talking off a couple of days and just be together. Second, while she was alone, she should consider fantasy therapy. Namely, reading erotic novels, watching erotic movies... exciting herself and eventually masturbating as regularly as she could. Three months later, I recieved a thank you letter from her. Apparently she had put my advice to practice (which is quite rare!) and it had actually helped. (Which is not so rare!) How did masturbating help her? Because most of her problems arose from stress and lack of physical activities. And masturbation, like sex, is the perfect medicing. When you orgasm, your mind gets cleared of the regular day to day problems. Your body gets excited and the blood flow increases. Sometimes, you even sweat! A complete and perfect exercise for those with lack of time! The next step in getting rid of your guilt is self belief. Something, no outsider can help you with. Here is what I would counsel. Read as many articles on the internet as you can relating to masturbation. Just so that you know that I am not bullshitting you. Any queries you have, don't be afraid to ask me or another sex advisor on any of the reputed websites. Remember, the first step is knowledge and the second step is belief. And knowledge leads to belief. 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Cancer of the prostate is typically a slow progressing cancer and symptoms often do not arise for many years. If the cancer is caught at an early stage, there might be no noticeable symptoms. Some men, however, will experience symptoms that could indicate the presence of prostate cancer. These might include: • A need for frequent urination, particularly at night • Difficulty starting urination • Weak or interrupted urine flow • Pain or a burning sensation during urination • Difficulty in obtaining an erection • Pain during ejaculation • Blood in the urine or in semen • Recurring pain or stiffness in the lower back, hips, or upper thighs Sometimes the first symptoms will be lower back, hip or pelvic pain caused by cancer which has already spread. It is important to be aware that the symptoms of both benign enlargement of the prostate gland (i.e. non-cancerous) and malignant tumours (cancer) are similar and might include any of the following symptoms: • Difficulty starting urination • Frequent urination, particularly at night • Pain during urination • Blood in the urine Also, men over 50 years of age often have an enlarged prostate gland due to the non-cancerous condition of benign prostatic hyperplasia (BPH), or hypertrophy. Therefore if you notice any of the above symptoms it is important that you see your doctor and have them investigated. But note that most enlargements of the prostate are not due to cancer and can regularly be dealt with quite effectively. EARLY DIAGNOSIS OF PROSTATE CANCER Prostate cancer can often be discovered at an early stage by testing the amount of prostate specific antigen (PSA) in the blood. Prostate cancer can also be detected early by your doctor performing a digital rectal examination (DRE). Since the prostate gland is situated close to the rectum, a doctor can physically detect if there are any cancerous signs in your prostate. Unfortunately the PSA and DRE tests are not totally accurate and conclusive. This can lead to anxiety and confusion, or even to a false sense of security. So important things to consider are your age, your general health and your lifestyle. If you are young and develop prostate cancer, if not caught early enough, it could shorten your life. If however you are older or in poor health, then prostate cancer might never become a serious problem due to its slow-growing nature. The American Cancer Society recommends that men commence having the prostate specific antigen (PSA) blood test and digital rectal examination (DRE) annually from the age of 50. Those at higher risk, such as African Americans and those with close relatives who developed prostate cancer at an early age are recommended to commence testing at 45. The prognosis for prostate cancer sufferers has improved dramatically in recent years. In the past twenty years the overall survival rate for all stages of prostate cancer has increased from 67% to 97%. Thus more men are living significantly longer after diagnosis. In all likelihood this is due to early detection programs, increased public awareness, particularly of prostate cancer symptoms, and the adoption of healthier lifestyles. prosolution penis enargement pills herbal natural penis enlarement result review vig rx pennis enlargement photo penis enhancement cream penis elargement cream does penile enlargement work free pnis enlargement exercise best penis enhancement surgery

Before I try to answer this questions I must say that Penis size is one of the greatest self-confidence battles that men deal with. Another important fact is that only 10% of all men are happy with their penis length or their sexual performance. Do you belong to the 90% that are unhappy? A lot of questions are asked everyday by the male population... Is my penis long enough? What is the average penis size? Approximately 75% of the male population has a penis that is 6" or greater. What does my partner thing about it? Will I be able to give more satisfaction to my partner with a larger penis? Penis size can have both a physical and psychological effect on the initial degree of sexual excitement for some women. And how about you? If you belong to the other 25% can you deal with it? If not, there are penis enlargement products and programs specifically developed to increase your penis size. These products were not only developed for people with underdeveloped penises, but those have an larger-than-average penis, who just want more. The existent methods are: 1.- Penis Jelging: Basically jelqing involves "milking" or stretching exercises involving the penis, with the ultimate goal of increasing the length of your penis. Jelqing has been found to have some disturbing effects when repeated for a period of time. 2.- Penis Enlargement Pumps and Electric Pumps: With the pumps you can make up to 2 inches gain but this gain is not permanent and only lasts for approximately 1 hour. It's not an effective method if you desire a permanent penis enlargement. 3.- Penis Enlargement Surgery: Although there has been great improvements in phalloplasty, also called cosmetic penile enhancement or augmentation surgery, the results remain unpredictable and there are some significant risks involved. 4.- Penile Weights: This method works by hanging small weights off the end of your penis to stretch the penis and in the process, make it longer. This method of penis enlargement has been around for some time and has worked in some cases, but comes with several potential risks. 5.- Penis Enlargement Pills: They are 100% natural pills, being blended with a combination of herbal component that very effectively enlarge both penis length and penis girth, as well as enhancing sexual performance. Some of them are developed in advanced laboratories and approved by the FDA. 6.- Penis Extenders: Though there are few people using this method in comparison to other types of penis enlargement, it is proving itself to be a very successful method. The device is used anywhere between 2 and 10 hours a day and causes your penis to build new tissue cells resulting in a longer, thicker penis. 7.- Penis Enlargement Patches: The transdermal patch ingredients are instantly absorbed into the skin and the product does not need to travel through your digestive system, beginning its work immediately for fast and effective sexual enhancement. Some experts recommend the use of combined methods, in order to achieve a better and faster result. Before you choose, please check carefully the advantages and disadvantages of each one them.